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and understanding athlete's needs.
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Puromedica is a producer of high quality, professional supplements, innovative products set highest standards. Thats why we prepared a new strategy in social media communication on Instagram and Facebook. Furthermore we produced some photo shoots, refreshed brand's key visual adjusting it to social media needs: among others, we created new highlights icons and arranged feed's graphics in order. Shoots we created were in athlete's natural conditions – on a country road, training route, on a stadium, in a pool, in a gym. We wanted to show our sportsmen in places where they spend most of their time, where they feel most comfortable, not in a studio on smooth, unrealistic background that would not capture their energy and zeal. We wanted to show them training – where body struggles against air, water or mind. The way that specific brand lives in athletes contious is exceptional – and we plan on exploring that potential further.